Local boutiques have been a staple in many cities, offering a variety of unique merchandise that can’t be found at larger mass market retailers. PointPrior saw the opportunity to create a Saas platform to help boutique owners better serve their customers and move merchandise.
The design goal here was two folded. First, with the end-consumer, create a seamless shopping experience during their time in-store with the tablet and drive customers in the store with emails campaigns. Second, with the boutique owner, create an experience that allows them to upload their merchandise onto the platform. To get here, I went through the entire design process— used quantitative and qualitative data for research, created user flows/wireframes, high-fidelity prototypes, tested (at boutiques across various stores from San Francisco, Seattle, and Vancouver), and more.
Reach out to me if you’ll like to get a deep-dive of this project.