.01   Research quantitative and qualitative data to build a strong foundation

.02   Increase usability and shape data hierarchy with Information Architecture

.03   Define user flows with wireframes to motivate interaction and ensure positive emotional feedbacks

.04   Prototype an idea to make sure that it works in the real world, with real people

.05   Test the product with target users/customers and understand how they interact with it

.06   Create the glue that defines the creative direction of the product with Visual Identity and UI Design

.07   Handed-off production ready designs to front-end development