Gift cards and store loyalty cards easily get misplaced, lost, or left at home since consumers don’t like carrying unnecessary cards in their physical wallets. How can we put these physical items in a digital format so that customers have them every time they’re with their smartphones? Also, for retailers, could new member loyalty sign-up be made seamless with the customer’s information already stored on their phones?
The design goal here was two folded. First, with the consumer, create a seamless add-to-wallet and in-store mobile payments experience. Second, with the retailer, create a seamless experience loyalty signup process with a customer’s phone. To get here, I went through the entire design process— used quantitative and qualitative data for research, created user flows/wireframes, high-fidelity prototypes, tested, designed concepts for our partnership buy-ins, and more.
Reach out to me if you’ll like to get a deep-dive of this project.